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From Tamagotchi to Nintendogs
What can the global pet industry do with video games as a promotion vehicle? This is the question I got asked a few weeks ago by the General Director of PETS International, the trade journal for the...
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Successfully Using Games as Marketing Tool
The Case of Chipotle’s Scarecrow This is the second article in a series of three commissioned by the General Director of PETS International, the trade journal for the $100 billion international pet...
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SO YOU WANT AN ADVERGAME … NOW WHAT?!
In my last article, I set out to acquaint you with the concept of advergaming – the use of video games for advertising purposes. Here I explore the practicalities of having such a game, or branded app,...
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